Icehouse Blog

Here you will find blogs from The Icehouse team and guest contributors with fresh content posted all the time across a wide range of topics.
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Ten Things Budding Software Entrepreneurs Should Know

The first in a series of articles aimed at helping budding software entrepreneurs avoid some of the pitfalls that are out there waiting for you! As the saying goes “those who ...

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Authentic Marketing in a Digital World

A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a marketing conference in the Big Apple circa 2013. He had a few notes to share that ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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Digital Marketing Strategy Part 4: Decide on Your Strategy & Tactics

If you've been following this series, you’re now well on your way to developing a digital strategy (Click here to read part 1). You know what you need to achieve…. Now it’s ...

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Digital Marketing Strategy Part 3: Developing Digital Objectives

Let’s not forget that digital marketing is just a series of digital channels that you can use to achieve your marketing objectives, so your digital marketing objectives are ...

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Digital Marketing Strategy Part 2: Analysing Your Current Strategy

Last week we talked about your target audience and understanding them (Read part 1 of our Digital Marketing Strategy Series here) . The next step in developing your digital ...

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Digital Marketing Strategy Part 1: What Is a Good Strategy for My Business?

What is a good digital strategy for my business? Clients often ask me, “What is a good digital strategy for my business?” and the answer I always give is “It depends”.

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