Blog

7 Myths of Flexible Working, Busted

The demand for flexible working conditions is a growing trend in New Zealand, and with benefits linked to increased productivity and happier staff, it’s no wonder a growing ...

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Digital Opportunities: Why a Digital Audit Is a Good Idea

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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Building a Customer-Centric Digital Strategy

In September 2006, Hamish Nuttall launched Naked Bus to challenge the long-distance bus monopoly. Naked Bus challenged themselves to use digital technologies to create a ...

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3 Tools to help with SEO & Market Validity of your Business

Whether you’re a startup or a market leader, all businesses start with an idea. Whether this provides a solution to a problem, makes our lives easier, or changes the way we do ...

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Cyber Security - A Shift in Focus

The intersection of mobility and security represents a defining challenge for the current generation of ICT leaders. There’s absolutely no question that cyber security has been ...

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Ten Things Budding Software Entrepreneurs Should Know

The first in a series of articles aimed at helping budding software entrepreneurs avoid some of the pitfalls that are out there waiting for you! As the saying goes “those who ...

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Authentic Marketing in a Digital World

A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a marketing conference in the Big Apple circa 2013. He had a few notes to share that ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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Digital Marketing Strategy Part 4: Decide on Your Strategy & Tactics

If you've been following this series, you’re now well on your way to developing a digital strategy (Click here to read part 1). You know what you need to achieve…. Now it’s ...

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