Blog

Digital Opportunities: Why a Digital Audit Is a Good Idea

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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Building a Customer-Centric Digital Strategy

In September 2006, Hamish Nuttall launched Naked Bus to challenge the long-distance bus monopoly. Naked Bus challenged themselves to use digital technologies to create a ...

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3 Tools to help with SEO & Market Validity of your Business

Whether you’re a startup or a market leader, all businesses start with an idea. Whether this provides a solution to a problem, makes our lives easier, or changes the way we do ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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Digital Marketing Strategy Part 4: Decide on Your Strategy & Tactics

If you've been following this series, you’re now well on your way to developing a digital strategy (Click here to read part 1). You know what you need to achieve…. Now it’s ...

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Digital Marketing Strategy Part 3: Developing Digital Objectives

Let’s not forget that digital marketing is just a series of digital channels that you can use to achieve your marketing objectives, so your digital marketing objectives are ...

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Digital Marketing Strategy Part 2: Analysing Your Current Strategy

Last week we talked about your target audience and understanding them (Read part 1 of our Digital Marketing Strategy Series here) . The next step in developing your digital ...

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Digital Marketing Strategy Part 1: What Is a Good Strategy for My Business?

What is a good digital strategy for my business? Clients often ask me, “What is a good digital strategy for my business?” and the answer I always give is “It depends”.

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