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PowerbyProxi: Powering Up the Business

Name: Fady Mishriki & Greg CrossBusiness: PowerbyProxiYear Founded: 2007Industry: ICTLocation: Auckland and InternationalIcehouse Programme: Startup/Incubation, 2007-2009FTEs ...

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AJ Park: I’ve Invented Something. Should I Try and Patent It?

We are often asked about the value of patent protection.

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The Icehouse Scaling Its Offering for Kiwi Startups

Today, business growth hub and startup incubator, The Icehouse, announced a scaling of its support for Kiwi startups that are looking to take their business to the world stage. ...

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Cyckit Producing Cycle Storage Products for Elite Road Cyclists

Cyckit, a New Zealand based company specialising in designing and producing integrated cycle storage products, has reinvented the saddle bag and claims to have finally “put to bed ...

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Crowdfunding 101

Crowdfunding is a new method of raising funds for a project, and it’s gaining huge momentum worldwide. Crowdfunding operates by many people (the crowd) tipping in small amounts of ...

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Three Basic Marketing Tactics to Launch Your Startup or Small Business (Without Big Budgets)

So you’ve started a business! You’ve done all your homework, validated the market, built a team, sussed out your business model and developed the product/service. Now you’re ready ...

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Marketing MacGyver Style – Getting Results With Nothing but Paperclips, Ductape and the Right Attitude

I love doing marketing on tiny budgets! And no, I’m not being sarcastic. In the last 5 years I’ve done marketing for three different organisations, have been involved in two ...

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Behind the Scences: Failing with Confidence

We are asking Kiwi start-up entrepreneurs to give us a behind the scenes look at what it is like to start a business. This month: Lance & Ivy Jimmieson share how they failed with ...

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SnapComms: Staff Communication Software Solutions

Founders: David Selby, Chris Leonard, Simon Waterer and Sarah Perry Business: SnapCommsIndustry: ICT Location: Auckland, New York & California Icehouse Programme: Incubation / ...

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How to Hire for Your Startup

I've run a start-up for a couple of years now and ran my own music company for eight years before that. Anyone who followed our progress would know I've made a few hiring mistakes ...

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