Blog

The Value of Brands

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a ...

Read More

The 1-2-3s of Growing Sales

A common challenge amongst many of the business owners and managers we work with is “how do we make more sales?” We know that there is no shortage of willing advisors who mean ...

Read More

A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

Read More

Wendyl Nissen and The Icehouse Part 3: Success

We have now completed our year-long mentorship with The Icehouse and I’m very pleased to announce that we have turned our first profit for three months’ running. This, after ...

Read More

Debra Chantry: What happened to real Christmas Cards?

Where did all the real Christmas Cards go? I'm not talking about the mass printed, generic Christmas message cards where each staff member signs their name, but the ones with ...

Read More

Nappies Direct: The Business of Babies

Name: Kevin & Pia D'Ambrose SmithBusiness: Nappies DirectIndustry: Retail TradeLocation: AucklandProgramme: Coaching, 2011 - 2013

Read More

123 Online: Coding the Business for Growth

Programme: Coaching, 2012Name: Justin LaniganCompany: 123 OnlineYear founded: 2007Industry: ICT, Creative ServicesWebsite: www.123online.co.nzLocation: AucklandIncrease in Full ...

Read More

Making Business Planning Fun – Is It Possible?

It can be overwhelming to put pen to paper and come up with a workable, detailed and water-tight business plan. You know it's important because without a plan you have no ...

Read More

Wendyl Nissen and The Icehouse Part 2: Charging Forward

At Wendyl’s we’ve been very busy implementing the first part of our business plan. We are six months into our work with The Icehouse and we have successfully re-branded. We ...

Read More

Wendyl Nissen and The Icehouse Part 1: A Confident Start

When it comes to trust, I always like to take the advice of close friends. Which is why I found myself emailing The Icehouse the morning after having dinner with a friend who ...

Read More