Blog

Building a Customer-Centric Digital Strategy

In September 2006, Hamish Nuttall launched Naked Bus to challenge the long-distance bus monopoly. Naked Bus challenged themselves to use digital technologies to create a ...

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4 Signs It’s Time to Engage a Business Coach

Owning a business can be hard. You soon get used to conflicting priorities, managing day-to-day demands and working hard to get ahead. When things aren’t going so well, it’s ...

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Derek Young: Understanding Your Customers

We work with a wide variety of businesses at various stages of their life cycle. While many early stage businesses invest in market research and validation, sadly this is ...

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Innovation Process – Oops, I Said the P Word…

Why the hell do we use a process for innovation? Isn't that the worst idea ever?! No, and let me tell you why. 

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The Value of Brands

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a ...

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The 1-2-3s of Growing Sales

A common challenge amongst many of the business owners and managers we work with is “how do we make more sales?” We know that there is no shortage of willing advisors who mean ...

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A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

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Wendyl Nissen and The Icehouse Part 3: Success

We have now completed our year-long mentorship with The Icehouse and I’m very pleased to announce that we have turned our first profit for three months’ running. This, after ...

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Debra Chantry: What happened to real Christmas Cards?

Where did all the real Christmas Cards go? I'm not talking about the mass printed, generic Christmas message cards where each staff member signs their name, but the ones with ...

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Nappies Direct: The Business of Babies

Name: Kevin & Pia D'Ambrose SmithBusiness: Nappies DirectIndustry: Retail TradeLocation: AucklandProgramme: Coaching, 2011 - 2013

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