Blog

Spray Shop: Moving the Business to the Next Level

Greg Deck grew up in the world of horticultural spray technology – his father Miles founded Croplands in Wellington in 1972. Some 40 years later and Greg manages the national ...

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Ready, Aim, Fire: 4 Tips on Validating and Launching a Product or Service

Between 65% and 95% of new products (or services) fail. I’ve helped many businesses decide what, when and how to launch a new product or service. I’ve learned that patience is ...

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China: Why? What? How Can I Play My Part?

Is China for you? A rising economy, a growing upper middle class and sheer purchase power may be some of the appealing aspects of China. But taking the leap into this vast and ...

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Building a Customer-Centric Digital Strategy

In September 2006, Hamish Nuttall launched Naked Bus to challenge the long-distance bus monopoly. Naked Bus challenged themselves to use digital technologies to create a ...

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4 Signs It’s Time to Engage a Business Coach

Owning a business can be hard. You soon get used to conflicting priorities, managing day-to-day demands and working hard to get ahead. When things aren’t going so well, it’s ...

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Derek Young: Understanding Your Customers

We work with a wide variety of businesses at various stages of their life cycle. While many early stage businesses invest in market research and validation, sadly this is ...

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Innovation Process – Oops, I Said the P Word…

Why the hell do we use a process for innovation? Isn't that the worst idea ever?! No, and let me tell you why. 

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The Value of Brands

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a ...

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The 1-2-3s of Growing Sales

A common challenge amongst many of the business owners and managers we work with is “how do we make more sales?” We know that there is no shortage of willing advisors who mean ...

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A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

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