Blog

Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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3 Top Tips for a Better Work/Life Balance

Work/Life balance is something we are all trying to get right, especially now with modern technology and employers encouraging flexible working hours, the boundaries are ...

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Motivating You and Your Team: 3 Simple Steps to Success

I’ve worked with many senior leaders and business owners who struggle to drive their business to the next level. They know they need to do things differently but can’t find the ...

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Spray Shop: Moving the Business to the Next Level

Greg Deck grew up in the world of horticultural spray technology – his father Miles founded Croplands in Wellington in 1972. Some 40 years later and Greg manages the national ...

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Ready, Aim, Fire: 4 Tips on Validating and Launching a Product or Service

Between 65% and 95% of new products (or services) fail. I’ve helped many businesses decide what, when and how to launch a new product or service. I’ve learned that patience is ...

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China: Why? What? How Can I Play My Part?

Is China for you? A rising economy, a growing upper middle class and sheer purchase power may be some of the appealing aspects of China. But taking the leap into this vast and ...

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Building a Customer-Centric Digital Strategy

In September 2006, Hamish Nuttall launched Naked Bus to challenge the long-distance bus monopoly. Naked Bus challenged themselves to use digital technologies to create a ...

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4 Signs It’s Time to Engage a Business Coach

Owning a business can be hard. You soon get used to conflicting priorities, managing day-to-day demands and working hard to get ahead. When things aren’t going so well, it’s ...

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Derek Young: Understanding Your Customers

We work with a wide variety of businesses at various stages of their life cycle. While many early stage businesses invest in market research and validation, sadly this is ...

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Innovation Process – Oops, I Said the P Word…

Why the hell do we use a process for innovation? Isn't that the worst idea ever?! No, and let me tell you why. 

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