Latest Blog Articles


 

11 Things That Successful Social Media Marketers Do Differently

Social media has become an integrated part of our lives for quite some time. Even more, many small business owners have even incorporated this new channel into their overall ...

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Authentic Marketing in a Digital World

A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a marketing conference in the Big Apple circa 2013. He had a few notes to share that cant ...

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Three Basic Marketing Tactics to Launch Your Startup or Small Business (Without Big Budgets)

So you’ve started a business! You’ve done all your homework, validated the market, built a team, sussed out your business model and developed the product/service. Now you’re ready ...

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Marketing MacGyver Style – Getting Results With Nothing but Paperclips, Ductape and the Right Attitude

I love doing marketing on tiny budgets! And no, I’m not being sarcastic. In the last 5 years I’ve done marketing for three different organisations, have been involved in two ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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Digital Marketing Strategy Part 4: Decide on Your Strategy & Tactics

If you've been following this series, you’re now well on your way to developing a digital strategy (Click here to read part 1). You know what you need to achieve…. Now it’s time ...

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Digital Marketing Strategy Part 3: Developing Digital Objectives

Let’s not forget that digital marketing is just a series of digital channels that you can use to achieve your marketing objectives, so your digital marketing objectives are going ...

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Digital Marketing Strategy Part 2: Analysing Your Current Strategy

Last week we talked about your target audience and understanding them (Read part 1 of our Digital Marketing Strategy Series here) . The next step in developing your digital ...

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Digital Marketing Strategy Part 1: What Is a Good Strategy for My Business?

What is a good digital strategy for my business? Clients often ask me, “What is a good digital strategy for my business?” and the answer I always give is “It depends”.

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