Five years ago, Michelle Sokolich founded Show & Tell, a video production agency based in Auckland. In 2017, she completed 6 months of business coaching with The Icehouse coach, ...

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

When I asked my American travel agent friend about which luxury lodges she recommends to wealthy clients planning a trip to New Zealand, her answer gave me the idea for this blog. ...

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a strong ...

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a marketing conference in the Big Apple circa 2013. He had a few notes to share that cant ...

So you’ve started a business! You’ve done all your homework, validated the market, built a team, sussed out your business model and developed the product/service. Now you’re ready ...

I love doing marketing on tiny budgets! And no, I’m not being sarcastic. In the last 5 years I’ve done marketing for three different organisations, have been involved in two ...

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.