Blog

How SMEs Can Make A Professional Website

You’ll be surprised how many small businesses still don’t have an online presence in 2019. Recent research shows it could be as much as 36% (Clutch).

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How Your Core Brand Values Make Your Business Distinctive, Meaningful and Relatable

Have you ever discussed with your team what your collective business beliefs are and what things your company stands against?  It’s a good exercise and should lead to ...

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Customer Experiences: The Sustainable Competitive Edge

In the business world everyone is always looking for that extra something – the product or technology that will give them that competitive edge. But no matter what is found, ...

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How to Transform an "Interesting" Story into a Powerful Strategic Story in Just Two Moves

I’d just received an email from Andy Hamilton, CEO of The Icehouse, asking if I’d take a look at making an already very interesting business-brand Story more powerful.  “Do I ...

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Show & Tell Video: A Brand Strategy Is More Than Just Recreating a Look or Logo

Five years ago, Michelle Sokolich founded Show & Tell, a video production agency based in Auckland. In 2017, she completed 6 months of business coaching with The Icehouse ...

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Digital Opportunities: Why a Digital Audit Is a Good Idea

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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Lodges, Hotels, Wine, and the Importance of Strengthening Your Brand

When I asked my American travel agent friend about which luxury lodges she recommends to wealthy clients planning a trip to New Zealand, her answer gave me the idea for this ...

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The Value of Brands

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a ...

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A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

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