Blog

Networking: The lost art of business?

Remember old-school networking? Meeting people, shaking hands and sharing business cards and entrepreneurial stories and building up long-lasting relationships?

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How to Manage Fast and Accelerated Growth

The majority of discussions around SME business disruption are generally in the negative – ‘we had a disappointing month of sales’, ‘Bob has unexpectedly resigned’, and so on. ...

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Time to get more efficient. Advice for Owner-Managers

Approximately 40% of an entrepreneur’s time is spent on non-revenue-related activities, according to Miguel McKelvey, chief creative officer at WeWork – a US-based commercial ...

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How SMEs Can Make A Professional Website

You’ll be surprised how many small businesses still don’t have an online presence in 2019. Recent research shows it could be as much as 36% (Clutch).

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How Your Core Brand Values Make Your Business Distinctive, Meaningful and Relatable

Have you ever discussed with your team what your collective business beliefs are and what things your company stands against?  It’s a good exercise and should lead to ...

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Customer Experiences: The Sustainable Competitive Edge

In the business world everyone is always looking for that extra something – the product or technology that will give them that competitive edge. But no matter what is found, ...

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How to Transform an "Interesting" Story into a Powerful Strategic Story in Just Two Moves

I’d just received an email from Andy Hamilton, CEO of The Icehouse, asking if I’d take a look at making an already very interesting business-brand Story more powerful.  “Do I ...

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Show & Tell Video: A Brand Strategy Is More Than Just Recreating a Look or Logo

Five years ago, Michelle Sokolich founded Show & Tell, a video production agency based in Auckland. In 2017, she completed 6 months of business coaching with The Icehouse ...

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Digital Opportunities: Why a Digital Audit Is a Good Idea

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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