Blog

How to Transform an "Interesting" Story into a Powerful Strategic Story in Just Two Moves

I’d just received an email from Andy Hamilton, CEO of The Icehouse, asking if I’d take a look at making an already very interesting business-brand Story more powerful.  “Do I ...

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Show & Tell Video: A Brand Strategy Is More Than Just Recreating a Look or Logo

Five years ago, Michelle Sokolich founded Show & Tell, a video production agency based in Auckland. In 2017, she completed 6 months of business coaching with The Icehouse ...

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Digital Opportunities: Why a Digital Audit Is a Good Idea

Change is coming. Change is already here. If you’re accessing this content on a digital device, then you’re already actively engaged in using digital tools.

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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Lodges, Hotels, Wine, and the Importance of Strengthening Your Brand

When I asked my American travel agent friend about which luxury lodges she recommends to wealthy clients planning a trip to New Zealand, her answer gave me the idea for this ...

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The Value of Brands

A brand is more than a name, it's a promise. You need to be able to deliver what your brand represents. Get clear on what you stand for, why you are unique, and then have a ...

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A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their brand is reflected in what they ...

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11 Things That Successful Social Media Marketers Do Differently

Social media has become an integrated part of our lives for quite some time. Even more, many small business owners have even incorporated this new channel into their overall ...

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Three Basic Marketing Tactics to Launch Your Startup or Small Business (Without Big Budgets)

So you’ve started a business! You’ve done all your homework, validated the market, built a team, sussed out your business model and developed the product/service. Now you’re ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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