Blog

Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

  Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

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Lodges, Hotels, Wine, and the Importance of Strengthening Your Brand

When I asked my American travel agent friend about which luxury lodges she recommends to wealthy clients planning a trip to New Zealand, her answer gave me the idea for this ...

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3 Top Tips for a Better Work/Life Balance

Work/Life balance is something we are all trying to get right, especially now with modern technology and employers encouraging flexible working hours, the boundaries are ...

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Guaranteed Flow Systems: A Strategy for the Future

Peter Leitch is the Director of Guaranteed Flow Systems Ltd, a technology leader and supplier of treatment, waste water treatment and process systems solutions based in ...

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Motivating You and Your Team: 3 Simple Steps to Success

I’ve worked with many senior leaders and business owners who struggle to drive their business to the next level. They know they need to do things differently but can’t find the ...

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Fields Way Engineering: 20 Years of Harnessing Technology and Innovating

Back in 1998, engineer Scott Field had just returned to Hawke’s Bay from the UK. Having worked in engineering firms in England and Brazil, he was keen to carve a niche in a ...

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Spray Shop: Moving the Business to the Next Level

Greg Deck grew up in the world of horticultural spray technology – his father Miles founded Croplands in Wellington in 1972. Some 40 years later and Greg manages the national ...

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Ready, Aim, Fire: 4 Tips on Validating and Launching a Product or Service

Between 65% and 95% of new products (or services) fail. I’ve helped many businesses decide what, when and how to launch a new product or service. I’ve learned that patience is ...

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Cam Calkoen on the Concept of ‘Too Hard’

Dear Awesome People in The Icehouse Network,

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