The Icehouse Blog

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Of Course It’s Personal: 5 Tips for Creating Customer Loyalty

Many businesses focus their marketing efforts on acquiring new customers. And yes, new customers are important. Ultimately, however, acquiring new customers is not as ...

Lodges, Hotels, Wine, and the Importance of Strengthening Your Brand

By Sandra Farrero on 15/03/18

When I asked my American travel agent friend about which luxury lodges she recommends to wealthy clients planning a trip to New Zealand, her answer gave me the idea for this ...

3 Top Tips for a Better Work/Life Balance

By Jann Meehan on 14/03/18

Work/Life balance is something we are all trying to get right, especially now with modern technology and employers encouraging flexible working hours, the boundaries are ...

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Guaranteed Flow Systems: A Strategy for the Future

By The Icehouse on 14/03/18

Peter Leitch is the Director of Guaranteed Flow Systems Ltd, a technology leader and supplier of treatment, waste water treatment and process systems solutions based in ...

Motivating You and Your Team: 3 Simple Steps to Success

By Nathalie Gray on 12/03/18

I’ve worked with many senior leaders and business owners who struggle to drive their business to the next level. They know they need to do things differently but can’t find the ...

Fields Way Engineering: 20 Years of Harnessing Technology and Innovating

By Kate De Lautour on 07/03/18

Back in 1998, engineer Scott Field had just returned to Hawke’s Bay from the UK. Having worked in engineering firms in England and Brazil, he was keen to carve a niche in a ...

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Get More Value From Your (Startup's) Board

By Jack McQuire on 07/03/18

"Who's on the board?"

Spray Shop: Moving the Business to the Next Level

By Kate De Lautour on 06/03/18

Greg Deck grew up in the world of horticultural spray technology – his father Miles founded Croplands in Wellington in 1972. Some 40 years later and Greg manages the national ...

Ready, Aim, Fire: 4 Tips on Validating and Launching a Product or Service

By Nick Egerton on 22/02/18

Between 65% and 95% of new products (or services) fail. I’ve helped many businesses decide what, when and how to launch a new product or service. I’ve learned that patience is ...

Cam Calkoen on the Concept of ‘Too Hard’

By Cam Calkoen on 19/02/18

Dear Awesome People in The Icehouse Network,

Guide Me

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