Icehouse Blog

Here you will find blogs from The Icehouse team and guest contributors with fresh content posted all the time across a wide range of topics.
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Digital Marketing Strategy Part 2: Analysing Your Current Strategy

Last week we talked about your target audience and understanding them (Read part 1 of our Digital Marketing Strategy Series here) . The next step in developing your digital ...

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Digital Marketing Strategy Part 1: What Is a Good Strategy for My Business?

What is a good digital strategy for my business? Clients often ask me, “What is a good digital strategy for my business?” and the answer I always give is “It depends”.

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Rangiora Bakery: Baker Discovers The Recipe For Success

Name: Ron van TilBusiness: Rangiora BakeryIndustry: FMCG  Region: Canterbury  Programme: Owner Manager Programme, 2007

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Furnware: Getting everyone working towards the same goals

Taking your company to the next level can be a challenge. Translating your vision into a strategy that your managers can implement requires you to all be on the same page. The ...

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Prolife Foods: From The Garage To Grocery

Name:  Bernie CrosbyBusiness: Prolife FoodsIndustry: FMCGRegion: WaikatoProgramme: Owner Manager Programme, 2003

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Dirtyman Skincare: Skincare Products For Men

Founders: Tracey & Mike OrangeBusiness: DirtyManIndustry: FMCGLocation: AucklandIcehouse Programme: Hatchery & Incubation, 2010 - 2013

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Spaceworks: Developing The Design Business

Lizzi Hines is the CEO of Spaceworks, commercial interior design specialists, based in Auckland. For three years, between 2011 and 2014, she completed business coaching with ...

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