Blog

The Positive Power of Frustration

Do you know anyone who feels held back and frustrated by a lack of confidence? Do you know anyone who is frustrated because theydon’t have time to do all the things they want ...

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David Irving One of the Inspirational Kiwis Nominated for New Zealander of the Year

Last year, David Irving was one of a few inspirational Kiwis who were nominated for the prestigious New Zealander of the Year Award in 2012.

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Aotearoa Māori Business Awards

The Aotearoa New Zealand Māori Business Leaders Awards™ acknowledge the academic success of Māori. The Awards also honour and celebrate the success and achievement of Māori ...

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What SMEs Should Expect from Business Coaches and Advisors

The Landscape Unfortunately the broad span of business advisory services opens the market to a highly variable range of competencies among the suppliers of advice.  Anyone can ...

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Digital Marketing Strategy Part 5: Test, Measure & Improve

We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the way to having a strong digital strategy.

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Digital Marketing Strategy Part 4: Decide on Your Strategy & Tactics

If you've been following this series, you’re now well on your way to developing a digital strategy (Click here to read part 1). You know what you need to achieve…. Now it’s ...

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Digital Marketing Strategy Part 3: Developing Digital Objectives

Let’s not forget that digital marketing is just a series of digital channels that you can use to achieve your marketing objectives, so your digital marketing objectives are ...

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The Psychology of the Entrepreneur

A great deal of research has been done into the psychological characteristics commonly displayed by an entrepreneur. One of our Executives in Residence Paul Gregory shares ...

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Digital Marketing Strategy Part 2: Analysing Your Current Strategy

Last week we talked about your target audience and understanding them (Read part 1 of our Digital Marketing Strategy Series here) . The next step in developing your digital ...

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Digital Marketing Strategy Part 1: What Is a Good Strategy for My Business?

What is a good digital strategy for my business? Clients often ask me, “What is a good digital strategy for my business?” and the answer I always give is “It depends”.

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