Icehouse Blog

Here you will find blogs from The Icehouse team and guest contributors with fresh content posted all the time across a wide range of topics.
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Why Small Businesses Need an Innovation Strategy

Interestingly over the years, the term "innovation strategy" may have been something for corporates or the ‘in’ or ‘cool’ companies. What small-to-medium sized business owners ...

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Ready, Aim, Fire: 4 Tips on Validating and Launching a Product or Service

Between 65% and 95% of new products (or services) fail. I’ve helped many businesses decide what, when and how to launch a new product or service. I’ve learned that patience is ...

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